Packaging System
o.b. Tampons (2021)

PROBLEM(S) o.b. is one of the oldest tampon brands there is but their packaging system is outdated. It makes it hard to differentiate the brand from competitors and to find the right size. On top of this it also simply looks unpleasant in the bathroom. Many new competitors entered the market as well but they all take on the look of very girly, pink/red feminine packaging. SOLUTION Creating an easy and intuitive system that is gender neutral, creates awareness for the topic, stands out from its competitors and certainly looks good in the bathroom.